Hulk in Family Way

Friday, September 26 2003

Posted on Variety.com

The following was originally posted on Variety.com:

'Hulk' in family way
U TV sells sci-fier to sib nets USA, Sci Fi
By JOHN DEMPSEY


NEW YORK -- Universal TV has sold the network window for "The Hulk" to its USA Network and Sci Fi Channel siblings.
But the buyers have agreed to let U seek out a broadcast network to share in the window and help to shoulder a portion of the license fee, which could climb to between $15 million and $20 million. A spokesman for USA confirmed the deal but declined to comment on dollar figures.

USA gets the first burst of runs of "Hulk," beginning early in 2006. Following that burst, which could stretch for six months to a year, Universal is offering a broadcast network two possible deals.

The first option would give the broadcaster two runs of "Hulk" over an exclusive 18-month window. The second scenario would put "Hulk" on a shuttle between cable and broadcast. For example, a broadcaster would get a one-run/one-year deal for "Hulk," which would then go back to USA for a year, and then back to the broadcaster for a year, finishing off its run exclusively on both USA and Sci Fi for the final three years of the contract.

In early July, USA joined with the Fox Network to buy the shared network window to two other summer hits from U, "Bruce Almighty" and "2 Fast 2 Furious," for a total license fee that could go beyond $45 million.

"Hulk," "Bruce" and "2 Fast" will all go to Starz! in the pay TV window starting in June.

Date in print: Thurs., Sep. 25, 2003, Los Angeles

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