Universal Interactive Signs Incredible Deal, Acquires Video Games Rights to Marvel Comics' The Incredible Hulk

Wednesday, January 16 2002

Posted on Marvel.com

UNIVERSAL CITY, Calif., January 16, 2002 - Universal Interactive, Inc. (UI) announced today that the company has signed an agreement with Marvel Enterprises, Inc. for the rights to create video games based on The Incredible Hulk' franchise.

The license agreement enables Universal Interactive to build a video game franchise based on the enormously popular Marvel Comics character.

Caught in the heart of a nuclear explosion, a victim of gamma radiation gone wild, Dr. Robert Bruce Banner finds himself transformed during times of stress into the dark personification of his repressed rage and fury - The Incredible Hulk. The most powerful man-like creature ever to walk the face of the earth, The Incredible Hulk first appeared in comic books in 1962.

"Universal Interactive specializes in creating video games that add value to world-renowned franchises," said Russ Brown, senior vice president, consumer products, promotions and media sales for Marvel. "Marvel and Universal Interactive are dedicated to delivering The Incredible Hulk to his fans in the form of interactive entertainment."

"The Incredible Hulk is a classic entertainment franchise that provides innumerable creative possibilities to explore," said Jim Wilson, president of Universal Interactive. "UI is looking forward to creating video games that convey all the excitement of The Incredible Hulk and push the envelope on gameplay mechanics."

Specific game titles and video game systems for The Incredible Hulk franchise have not been announced.

The Incredible Hulk and Marvel are trademark(s) of Marvel Enterprises, Inc., and are used with permission. Copyright © 2001 Marvel Enterprises, Inc. All rights reserved. www.marvel.com.

About Marvel Enterprises, Inc.
With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media. Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information, visit the Marvel Web site at http://www.marvel.com.

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About Universal Interactive, Inc.
Universal Interactive, Inc. develops and publishes innovative interactive entertainment for next generation game consoles and PC platforms based on original content and Universal Studios character, movie, and television franchises.

About Vivendi Universal Publishing
Vivendi Universal Publishing (VU Publishing), the publishing division of the world's second largest communications group (Vivendi Universal), is an international leader in multi-platform publishing and content distribution. As one of the top three players in the global publishing market and the only publisher with an international reach, the Company's key content areas include literature, reference, education, games and consumer press. VU Publishing publishes content in four major languages, including English, French, Spanish and Portuguese, and has strong local publishing brands, including Anaya, Atica, Houghton Mifflin, Knowledge Adventure, Larousse, Nathan and Scipione. In the games category, VU Publishing is a leading publisher of online, PC and console-based games. Its studios include Blizzard Entertainment, Sierra Entertainment and Universal Interactive.


Alex Skillman/Sandra Shagat
Universal Interactive
(818) 777-6290/(818) 777-3518

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