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October 2006 Archives

October 3, 2006

Universal Delivers The Hulk On HD-DVD

The following was originally posted on TheManRoom.com:

Universal Studios Home Entertainment has announced 'The Hulk' will be released on HD-DVD on December 12, 2006.

'The Hulk' will carry an SRP of $29.98 and be presented in widescreen 2.35:1 1080p and Dolby Digital Plus 5.1 audio. Extras will mirror those found on the standard DVD and include a Feature Commentary with Director Ang Lee, Hulk Cam: Inside the Rage, Deleted Scenes, Evolution of the Hulk, The Incredible Ang Lee, The Dog Fight Scene, The Making of the Hulk, The Unique Style of Editing The Hulk, and My Scenes.

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October 4, 2006

Marvel Adds The Incredible Hulk To Its Film Production Facility

The following was originally posted on Businesswire.com:

Marvel Entertainment, Inc. announced today that it has completed the amendments required to enable the funding of its Iron Man and The Incredible Hulk feature film projects through its $525 million non-recourse debt facility. The films, which are being produced by the company's Marvel Studios subsidiary, were not included in the initial film financing facility but have now been added on the same terms.

Iron Man will be distributed by Paramount Pictures and is scheduled for release on May 2, 2008, and The Incredible Hulk will be distributed by Universal Studios and is planned for release in 2008. Borrowings under the film facility are non-recourse to Marvel Entertainment, Inc. and its affiliates.

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October 11, 2006

Louis Leterrier Talks The Incredible Hulk

The following was originally posted on Superherohype.com:

Scooper 'Fred' wrote in from France with the following bit:

Louis Leterrier talked about Hulk 2 last night on French TV Show "la grande émission". He mentioned a 120 $ budget and said it won't be a sequel (that's the scoop I guess). He's looking for a bookish glass-wearing type for Banner, no mention of Eric Bana.

The Incredible Hulk is targeted for a 2008 release.

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October 30, 2006

Philips Ambilight TV Ads To Feature The Hulk

The following was originally posted on Philips.com

Philips Consumer Electronics has launched a holiday consumer advertising campaign that for the third-year in a row is focused on its unique Ambilight flat-panel TV technology, using national Internet, TV, print and movie theater vehicles.

Consumer surveys revealed that movie lovers typically are interested in having a "transformative" experience from their home-moving watching.

For that reason, DDB, an Omnicom company, and Philips' in-house creative team selected "Bruce Banner and The Hulk" as the central character(s) for the TV, cinema and Internet spots.

The recent movie was popular in Europe and continues to deliver a clear message that resonates well with U.S. movie lovers.

The 30-second TV spots began on Oct. 23rd and will run eight weeks, through the second week of December. The TV ads are placed against national Primetime broadcast network programming, movies, news and sporting events.

The cinema component of the campaign will place 30-second ads promoting both Ambilight with the Hulk and Philips' Sense & Simplicity brand awareness messages. National CinemaMedia is handling ad placements at 5,500 theaters across the county, Gay said, targeting exposure to between 25 million and 30 million people. In addition, Philips will offer sweepstakes programs giving way products at select theaters.

Ambilight Hulk

* Click here to view the commercial
* Click here to download the high-res storyboard (JPG - 0.1 MB)
* Click here to download the high-res print advertisement (PDF - 11.1 MB)

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