The following was originally posted on Philips.com
Philips Consumer Electronics has launched a holiday consumer advertising campaign that for the third-year in a row is focused on its unique Ambilight flat-panel TV technology, using national Internet, TV, print and movie theater vehicles.
Consumer surveys revealed that movie lovers typically are interested in having a "transformative" experience from their home-moving watching.
For that reason, DDB, an Omnicom company, and Philips' in-house creative team selected "Bruce Banner and The Hulk" as the central character(s) for the TV, cinema and Internet spots.
The recent movie was popular in Europe and continues to deliver a clear message that resonates well with U.S. movie lovers.
The 30-second TV spots began on Oct. 23rd and will run eight weeks, through the second week of December. The TV ads are placed against national Primetime broadcast network programming, movies, news and sporting events.
The cinema component of the campaign will place 30-second ads promoting both Ambilight with the Hulk and Philips' Sense & Simplicity brand awareness messages. National CinemaMedia is handling ad placements at 5,500 theaters across the county, Gay said, targeting exposure to between 25 million and 30 million people. In addition, Philips will offer sweepstakes programs giving way products at select theaters.
Ambilight Hulk
* Click here to view the commercial
* Click here to download the high-res storyboard (JPG - 0.1 MB)
* Click here to download the high-res print advertisement (PDF - 11.1 MB)
Wanna talk about this bit of news? Start a discussion over at the boards.