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More On The Incredible Hulk Licenses

The following was originally posted on Playthings.com:

On June 13, Marvel unleashes The Incredible Hulk. Directed by Louise Leterrier (Transporter 2, Unleased), the Hulk film will have a storyline closely based on the comic series. Casting is currently taking place for this film.

“Iron Man and The Incredible Hulk mark two of the most highly-anticipated films for 2008 and represent two of the most legendary franchises in the Marvel Universe. The early feedback has been phenomenal with licensees quick to embrace both of these properties; we couldn’t be happier with the top-notch roster of licensees we currently have on board to create an incredible foundation for an explosive super hero summer,” says Paul Gitter, senior vice president of consumer products for North America at Marvel Entertainment. “With high-action, gripping entertainment and a renowned cast of characters, these franchises lend themselves to an incredible array of consumer product applications that we are sure will inspire some of the ‘must have’ merchandise for next year. We look forward to developing retail exclusives for certain programs to further the standout retail experience for these two franchises.”

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