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Marvel Inks Two New Licensing Deals

The following was originally posted on NewYorkBusiness.com:

Marvel Entertainment Inc., a licensing, publishing, toy making and film production company, said Monday it signed new licensing deals with Fruit of the Loom and Crocs Inc.

Fruit of the Loom will create children's underwear lines using several Marvel characters including Iron Man and the Incredible Hulk.

Under its deal with Crocs, the footwear company will develop a line of Crocs footwear featuring Marvel characters such as Spider-Man, X-Men and Fantastic Four.

Marvel also extended an existing multi-year agreement with Kids Headquarters to expand Marvel-branded apparel to include merchandise based on its upcoming Incredible Hulk movie.

Financial terms of the agreements were not disclosed.

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